Entering emerging markets: a low-risk strategy for startups

If you have a startup, you know how hard it is to grow. Market in the US or Europe is very crowded. Everyone fights for the same users. But there is a huge world outside.

Emerging markets like Brazil, India, Indonesia or Vietnam are growing fast. People there have money and they want to buy good services. But they speak different languages. And they prefer to use websites in their own language.

Usually, translating a website is a nightmare. Truly. You need to hire translators, you need to change your code, you need to maintain different versions of pages. It cost a lot of money and take a lot of time. For a startup, this is too risky. You dont want to spend $10k just to test a new country.

What if you could translate your site in few seconds? This is what we built. A simple tool that helps you go global immediately.

You just need to add 1 line of code to your website. Thats it.

Our script works with javascript and it automatically translates everything. But it is not just a simple google translate overlay. It is smarter.

This is the most important part. If you assume you just use a browser plugin to translate, google will not see it. But our tool handles everything for SEO.

It updates:

– Hreflangs tags

– Page titles

– Meta descriptions

– Canonical tags

So when someone in Brazil searches for your service in Portuguese, they can find your site.

We know design is key. You dont want a ugly language switcher that looks broken. You can choose the design, set your custom colors, and make it look native to your brand.

Translations are good, but sometimes you want to change a specific word. Maybe your brand name should not be translated. With our tool, you can edit any translation manually. You have full control.

Don’t wait until you differ big to go global. You can start today. It is low risk because it is cheap and fast. Try our tool, put the code on your site, and see if you get customers from other countries. If it works, great. If not, you didn’t loose months of development.